Client: Adopt U.S. Kids
Agency: The Ad Council
The Ad Council wanted two new spots for their long-running campaign, encouraging people to consider adopting youth from foster care. Over the course of 9 months, I worked closely with Ad Council and the project sponsors to interview foster families, generate original scripts ideas, and two were chosen to move into production: “Lucky Ones” and “Portrait”.
Both PSAs were widely covered industry publications including Adweek and Little Black Book, and were selected as Shoot’s “Top Spot of the Week”, an industry showcase that features best-in-class advertising work (i.e. we were featured alongside a whole lot of Apple ads).