Client: McDonald’s
Agency: Tongal
McDonald’s wanted to tell uplifting stories of “real people” that connected back to their brand. I found a delightful running group in College Station, TX, who planned their morning runs around McDonald’s locations. The group was initially camera shy, and suggesting that “I find models to play them”… but I traveled to Texas with a small production crew and the ladies had a blast while filming, and they shared some incredible stories — like the woman who ran her first marathon at the age of 70.