https://www.meghanfrederico.com/work daily 1.0 2023-08-24 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1663885837702-WE40UPXFUB9RB02P79E1/image-asset.png directing - Ad Council PSA "Portrait" https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1663885837702-WE40UPXFUB9RB02P79E1/image-asset.png directing - Ad Council PSA "Portrait" https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1663885289077-ZAD74S9X0QTQGRXGWRGX/image-asset.png directing - Ad Council "Lucky Ones" Role: Director, Creative Director, Writer Credits Client: Ad Council Cece Wedel, VP, group campaign director Mary Zost, campaign director Milan Genovese, campaign manager Diego Villegas, assistant campaign manager. Production Company & Creative: Durable Goods Director: Meghan Frederico Creative Director/Writer: Meghan Frederico Co-writer: Taylor Kephart DP: Jon Peter Executive Producer: Rebecca Wray Producer: Kimberly Estrada Production Designer: David Dreyer Wardrobe Stylist: Melanie Sommer HMU: Simona Vankova, Juliet Cesario Editorial Little Farm Editor: Kristin Yawata EP: Gavin Carroll Producer: Ben Ferren Assistant Editor: Herbert Moran Finishing/Conform: Thom Reimerink Finishing/Conform Assist: Danielle Fowler Mixer: Shaun Jacobs Composer: Daniel Rutka https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1684359730725-KFCSR0V1Q5FJ3X510P9D/image-asset.png directing - "You Are Not Alone" Aetna + CVS Health https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1678222575847-PL8Y49R26WW6BCFMTP2L/image-asset.png directing - CVS Health + Aetna "You Are Not Alone" https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1664225333482-Y7M0YFE706SX6W8R4V1A/image-asset.png directing - AARP "Caregivers" https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629870889205-ZZ2C8UAUSWTUN3UMV4EL/Screen+Shot+2019-09-13+at+9.09.08+PM.png directing - Ensure “The Dancer” https://static1.squarespace.com/static/5ab4898d4eddec289c2e583c/5ab489c7aa4a997e57a0931e/5ab489d08a922d7af04773b3/1521781253349/ directing A short film created for Disney Studios. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1568433203335-1A7ABNATZ82DBJ5JNCEC/FInal+new+VO+alt.00_00_24_12.Still007.jpg directing - The Honest Company "So Many Questions" sddf https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629873813606-XQT2KWTECUZ8D9WEGPXZ/hero+frame+bissell.jpg directing - Bissell "Dirty Dog" Bissell asked me to come up with a concept and script that introduced their new product in a delightful and informative way. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1529349357106-MR9JOMN5M1VIOM1MT4X1/Screen+Shot+2018-05-16+at+5.01.29+PM.png directing - Disney "Strange Beverly" // branded short film https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1571818451863-RNSQBTRHGMV1O07W7DJH/Naked+Still.jpg directing - Naked Stories (client: Naked Juice) https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1526516871174-OAI5XOJ3HM8KFHJ0FMP1/Screen+Shot+2018-05-16+at+3.49.49+PM.png directing - McDonald's (docu-style) https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1526519890097-HIUAF2U53VNIPDBYI930/Screen+Shot+2018-05-16+at+3.38.47+PM.png directing - Lenovo (lifestyle :60) https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1526520002262-FHZIZN9KN0DX4W6SYLW8/Screen+Shot+2018-05-16+at+3.55.21+PM.png directing - Scope (docu-style) 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Lenovo: Anthem Spot https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629501480201-VZWYSLUGOJHP4WEDKHMX/image-asset.png Editing - Universal Studios: Delight of Fright (Halloween Promo) Director: David Brashear https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629504102166-ALY5BW7UVKHNKDUQ7C2U/image-asset.png Editing - Secret Deodorant: Branded Comedy https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629502918518-LX08JXRU133DFG1GEBXY/image-asset.png Editing - Rit Dye: Branded Doc https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629500274898-07FCVEGG4BB61HAFOCXL/image-asset.png Editing - GE: Big Ideas Director: John Tomma https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629502054868-WPJMYTG0BJLDDR0ODDFT/image-asset.png Editing - Johnson & Johnson: Branded Doc 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https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575232738-K9EE0WUICX18545P1DD6/image-asset.jpeg Deegan - Access Denied https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575232738-K9EE0WUICX18545P1DD6/image-asset.jpeg Deegan - Access Denied https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575123595-WJZ7V02CFBVLYNHSXAEV/image-asset.octet-stream Deegan https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575382871-29QS935VDDAHD1UOYP8G/image-asset.jpeg Deegan - Luchador in the Mirror (w/subtitles) https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575298103-UKZ6AJY4HTTR8UM2WQS5/image-asset.jpeg Deegan - Lil' Daredevil https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1685575488790-6UNNYNZEIIL2OVQM6M4E/image-asset.jpeg Deegan - Texttooing 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https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1578706273789-HP99NC9L8O4QDXFOQOX7/0003.jpg writing + treatments https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1578706274652-AV1CG5LYPTLZ60ITM4TF/0004.jpg writing + treatments https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1578706276810-TMF5XPJ5DLVD6O6ZRVVX/0005.jpg writing + treatments https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1578706277058-6SLHMUZ8I785SJHGQ2P5/0006.jpg writing + treatments https://www.meghanfrederico.com/writing-branding-and-big-ideas daily 0.75 2021-08-03 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1627869136658-FQ285VH663T7LVGKGTNZ/Screen+Shot+2021-08-01+at+6.50.36+PM.png writing, branding, and ideas https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1627864075565-YD3FBN9793H5D0G1AVBI/Screen+Shot+2021-08-01+at+5.21.44+PM.png writing, branding, and ideas https://www.meghanfrederico.com/writing daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1627984154567-0ZGTC441KX0XOHP70873/Screen+Shot+2019-09-13+at+9.09.08+PM.png writing ENSURE “ALWAYS BE YOU” | tv, digital + print ad campaign script writer, copywriter, director https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629873813606-XQT2KWTECUZ8D9WEGPXZ/Screen+Shot+2021-08-24+at+11.42.56+PM.png writing BISSELL BARKBATH | tv, social + digital ads script writer, director, editor https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1690870034724-LFGVXRNLCCNH2JYSPFRI/LUCKY+ONES_v12a.00_01_31_16.Still020.png writing - Make it stand out THE AD COUNCIL + ADOPT U.S. KIDS | tv + digital campaign scriptwriter, creative director, director Awards: Shoot “Top Spot of the Week” https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1629876807502-X3VKGFMU17XQYDWRIR7Y/IllegalorSleazy.png writing - Make it stand out ACLU “ILLEGAL OR JUST SLEAZY” | social advocacy campaign, digital video tagline, campaign idea, script writer https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628191791559-FJ337Z0MUS7SMGP2TUT0/Screen+Shot+2021-08-01+at+6.50.36+PM.png writing BLENDJET | e-commerce website, digital, social marketing copywriter, script writer, brand voice https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1568433203335-1A7ABNATZ82DBJ5JNCEC/FInal+new+VO+alt.00_00_24_12.Still007.jpg writing - Make it stand out THE HONEST COMPANY | tv ad script writer, director, editor https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1627982942244-UCCBQ5SE8DBACO5R9243/AdCouncil_AARP_Thumbnail.png writing THE AD COUNCIL + AARP “The Phone Call” | tv + social ad script writer, director, creative director https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628239162990-R6818KG66PYFAOWQSJPA/GuacOff.jpg writing - Make it stand out WORKING WASHINGTON | social, digital, grassroots campaign copywriter, tagline https://www.meghanfrederico.com/blendjet daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628133661148-JE62VP8ZH7T53I9SNJ06/Screen+Shot+2021-08-01+at+8.45.00+PM.png BlendJet - Make it stand out yep… we lost an accent and a hyphen when migrating the copy onto the site. RIP. (but seriously, they’re fixing it.) https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628236532094-OLGJ41597EM4FRKO6G8F/IMG_1464.PNG BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628236498902-FSRKM2XPAD4M1BORSS1P/IMG_1474.PNG BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628134430753-I7XX3NY56K6Y43CEDUXY/Screen+Shot+2021-08-04+at+8.18.51+PM.png BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628132662348-NMEWBIBXHHHF6KWAN20R/Screen+Shot+2021-08-01+at+8.46.10+PM.png BlendJet https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628235406448-I0FVOSKQPGYO72XAMUC6/BJ+IG+1.jpg BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628133851519-JQ1149TR02B2SGMYQ9S7/Screen+Shot+2021-08-04+at+7.52.09+PM.png BlendJet https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628235271951-2RME2RDJW3QR4M735RDF/BJ+IG.jpg BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628195522782-N1YMWMS4E1ITMK9ZNH8J/IMG_1468.PNG BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628195715190-NGM8E0EZ46E3KRI057JW/IMG_1467.PNG BlendJet - Make it stand out It’s the company policy to respond to every single social comment, and the customer service reps were overwhelmed trying to find clever responses and maintaining the brand voice. So I created a trove of responses to frequent comments and questions, including a whole lot of blender puns. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628133922067-SM76QPNPQ40N9N5MJJXK/Screen+Shot+2021-08-04+at+7.17.41+PM.png BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628141135629-FTHL95PT6IULMKZ0184N/Screen+Shot+2021-08-04+at+7.49.03+PM.png BlendJet https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628132822696-CX7098KXUX6NSLTS749R/Screen+Shot+2021-08-01+at+8.41.08+PM.png BlendJet https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628235562704-C2NTH6QCUM6IMH71ROQH/Screen+Shot+2021-08-06+at+12.38.42+AM.png BlendJet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.meghanfrederico.com/blendjet-dos daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136128990-JXNTYTZ8GP9Q8XW0K302/Screen+Shot+2021-08-04+at+8.18.51+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136158319-HMBCW3OPQ9EPAALLN5PQ/Screen+Shot+2021-08-04+at+7.50.08+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136185183-L5WBJ2USSJ8KBEBXEJ3P/Screen+Shot+2021-08-04+at+7.49.03+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136204574-P75B3Q8N9ZK02PLR28KH/Screen+Shot+2021-08-04+at+7.46.13+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136233417-DBMSUHR6ALR4U87JG2T2/Screen+Shot+2021-08-04+at+7.39.32+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136307042-VQYPU1IWD0YVQ7E266DZ/Screen+Shot+2021-08-04+at+7.17.41+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136371725-Y3JCNVDIABRALESMMR1O/Screen+Shot+2021-08-01+at+8.47.48+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136122648-P49WEHCFKV0J51NRHV70/Screen+Shot+2021-08-04+at+8.32.50+PM.png blendjet dos https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628136500875-LLO3OOC5344N1ZCX260Q/Screen+Shot+2021-08-01+at+8.41.08+PM.png blendjet dos https://www.meghanfrederico.com/aclu daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628156031340-GB46K501VRK9APW9TLGZ/Screen+Shot+2021-08-05+at+1.23.33+AM.png ACLU https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628151478353-U01YUS3YUG2IT91SPB8U/Screen+Shot+2021-08-05+at+1.17.16+AM.png ACLU https://images.squarespace-cdn.com/content/v1/5ab4898d4eddec289c2e583c/1628152554619-N08DX6WYFFQXCICY0TH8/Screen+Shot+2021-08-03+at+1.58.42+AM.png ACLU - 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